Dr. Sarah Allen, owner of Dr. Sarah Allen Counseling and Featured Business Owner


Meet Dr. Sarah Allen, owner of Dr. Sarah Allen Counseling in Northbrook, IL and Featured Business Owner at SCORE Chicago this week.  Learn about her business and what tips she has for your success.

Dr Sara Allen, of Dr. Sarah Allen Counseling in Northbrook, IL


What is your company’s elevator pitch?

As a psychologist, I help women define the changes they want to make in their lives and assist them in making the changes a reality.  I work with them in person in the Chicago area and by Skype.

Who are your clients, and give an example of how you served that person or business?

My clients are women, aged 16 to 65 years old (but mostly in their 30s and 40s) who typically feel stressed, overwhelmed and unhappy. I help them problem-solve ways of feeling more in control of their lives especially with issues relating to anxiety, depression, parenting, eating/weight issues and their relationships.

What is your most successful sales strategy?

Building a very professional looking website that has booklets on the most frequent issues that come up in therapy. Potential clients can download the booklets for free and they show clients that I have the knowledge and experience to help them.

What is the most important lesson you have learned in business that might help others?

Set boundaries about what you can and can’t do. You can’t have expertise in everything. I have several areas that I have spent 20 years learning about in depth. The best therapy happens when my experience and expertise is a good fit for what my clients need.

Mentor name, and how they have helped you in your business?

Peg Corwin – has helped me make my website more appealing. She has also helped me improve the SEO of the site which will help potential clients find me and taught me more social media techniques.

Mark Lieberman – has helped me understand the marketing process better and identify who my ideal client is. His suggestion of doing a local library workshop led to me to do a successful presentation at Northbrook library and to plan to do some more in surrounding towns.

What is your website for further info?

Dr Sarah Allen on Google Plus
Dr. Sarah Allen on Facebook
Dr. Sarah Allen on Twitter

Our business mentors can help you, too!

==> Schedule an appointment with a Chicago area mentor.

==> Ask a business question to an email counselor.

Disclaimer:   SCORE Chicago helps small business owners manage and grow their businesses.  We help startups write business plans and launch.  Nevertheless, our involvement should not be considered as an endorsement.


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