Meet George Folz, Illustrator and Comic Book Creator as well as Featured Business Owner at SCORE Chicago this week. Learn how he started and what tips he has for your success.
What is your company’s elevator pitch?
If you have an idea for a comic book or graphic novel, I can make it come alive as you envision it. I specialize in all aspects of comic creation, from writing to art. If you need a portrait of your favorite person or pet, I create both custom pen and ink, and full-color drawings in any size that capture your pet’s essence and spirit.
What inspired you to start your business?
I feel that I have a gift for visual communication. I’m able to capture the subtleties of day-to-day life in a way that is kind, true. At it’s best, I feel as though my work is a great reminder that life can at times, be full of wonder. To make a business of doing this, I needed to formalize my marketing and begin to prioritize my time more effectively.
Who are your clients and give an example of how you served that person or business?
I work with comic book writers with story ideas, and companies that need graphics with the slash and dash of a comic. I spent just under a year working with Data Recognition Corporation as a graphic artist, providing vector-based illustrations, used in standardized testing. A great number of the illustrations I created were for younger children, so my cartoonist’s sensibility was key when it came to providing them with simple, kid-friendly imagery. When it comes to my portrait work, I give people images of their favorite pets or people, which they can hang on their walls or use as gifts for friends, family, or loved ones.
What is your biggest business challenge?
My biggest challenge is generating a regular stream of clients who need my services. I’m developing systems to continue to generate these clients, including increased online presences, and a presence for myself in brick and mortar spaces.
Who is your Mentor and how they have helped you in your business?
My SCORE Mentor is Peg Corwin. Peg has been exceptional in that she is never short of ideas, and she holds me accountable for what I say I’m going to do. She helps me set realistic goals, and achieve them. Our check-ins are always lovely, and she is very encouraging of my continued effort to grow my business. Peg is someone who genuinely wants you to succeed, and I’m very appreciative of her knowledge and insights into marketing in the digital age.
Find the thing that you love and starting banging away. Success may be slow to come at first, but passion wins out at the end of the day, when combined with business savvy, and a good game plan. Finding a mentor is essential to success, and I’ve been very fortunate in working with Peg and SCORE.
What is your website for further info?
Our business mentors can help you, too!
Disclaimer: SCORE Chicago helps small business owners manage and grow their businesses. We help startups write business plans and launch. Nevertheless, our involvement should not be considered as an endorsement.