Susan Good, aka Gramma Good – Featured Business Owner

 

Meet SUSAN GOOD, owner of the GRAMMAGOOD.COM and Featured Business Owner at SCORE Chicago this week.  Learn how she started, and what tips she has for your success.

What is your company’s elevator pitch?

Gramma Good is a community to connect grandmothers worldwide, which emphasizes values and wisdom that grammas impart to their grandchildren.  We will make money with ads on the site and through product sales.

What inspired you to start your business?

I started writing based on the advice of a writer who told me, “You will find your voice.” And I have. I decided to use my voice to create Gramma Good to communicate with the Grandmothers of the World and expand the grandmother image to define our own place as Women of the World! I wanted grammagood.com to bring us front and center as WOMEN OF VALUES. Why? Because Grammas Get It!

Gramma Good


Who are your clients, and give an example of how you served that person or business?

Grandmothers are my target audience and my blog provides them with insight to impart wisdom and values to their grandchildren.  For example, I wrote about how my Jewish daughter Liz was determined to have a Christmas tree.  I wrote about suicide in our family, black Friday shopping, entitlement and much more that Grammas are concerned about.  Since we launched in October, we have actively used Facebook, where we have over 13,000 fans, to promote our brand and drive traffic to our website.

What is your biggest business challenge?

Everything has been a challenge in starting my business. Nothing has come easy! Writing daily is not an easy task, but I am very happy doing it. Understanding the internet and technology has been the most challenging and frustrating, but learning what I didn’t know has been a great value. Working collectively with a marketing expert to run the operations and technical aspects of the business has been the perfect blend with my expertise on life experience and love to write.

What is your SCORE Mentor’s name and how they have helped you in your business?

Peg Corwin is my SCORE Chicago mentor and has been a guiding light. She is honest with her assessment and does not hesitate to rein me in where I may be taking the wrong path. She cares about the success of my business, because there is nothing she will not do for me. She has devoted herself to grammagood.com. She is “A Woman of Value!”

What advice would you give other entrepreneurs?

Working with a mentor at SCORE Chicago and having a purpose and passion is key.

What is your website for further info?

My website is: www.grammagood.com

Our business mentors can help you, too!

==> Schedule an appointment with a Chicago area mentor.

==> Ask a business question to an email counselor.

Disclaimer:   SCORE Chicago helps small business owners manage and grow their businesses.  We help startups write business plans and launch.  Nevertheless, our involvement should not be considered as an endorsement.

 

Comments are closed.

Subscribe by Email
Keep up with SCORE Chicago news and meet our latest Featured Business Owners in weekly emails.

Become a Featured Business Owner on our Blog?

Would YOU like to become a Featured Business Owner at SCORE Chicago? Just work with a SCORE mentor, who recommends you.

Recent Posts

Categories
Stay Connected
  • Youtube
  • Twitter
  • Facebook
  • Agility Is The Key To Survival In Good Times And Bad
    Most small businesses are trying to forget the recent recession, and get back to “business as usual.” They don’t realize that business as usual is gone forever. With social media and smart phone conversations, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing will be left behind even i
  • 9 Ways To Inspire Your Startup Team To New Heights
    Startups provide business leadership with new products, services, and new revenue models, but leadership startups can only be built by entrepreneurs who are leaders themselves, and incent leadership in the team around them. Leadership which incents other people to be leaders is called “contagious leadership.” John Hersey, in his book “Creating Contagious Lea
  • When Are Business People Entitled To Be Entitled?
    Where did this sense of entitlement in our business culture come from? I’ve written about this before, but I was reminded again a while back at a conference for startups when an entrepreneur started berating investors for not funding early-stage startups. It sounded to investors like me that they felt a funding entitlement for their startup idea. Of course,
  • Smart Entrepreneurs Know Customer Buying Moments
    Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This can
  • How Much Should You Get For Your Invention Idea?
    Every inventor seems to think their invention is worth a million dollars, but I haven’t seen anyone pay that much for one yet. In fact, I often have to tell aspiring entrepreneurs that their inventions have zero value, at least not until they are put in the context of a business plan, with qualified people committed to executing the plan. Early-stage ideas f
  • Kickstart Your Startup Credibility With A Prototype
    These days, everyone wants to be an entrepreneur, pitching their latest and greatest new idea, and looking for someone to give them money. Angel investors, like me, have long figured out that asking to see the prototype is a quick way to separate the ‘wannabes’ from serious players. Talk is cheap, but entrepreneurs who show you a working model of their idea
  • 10 Entrepreneur Alternatives To Investor Funding
    The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this valley, and there are some good ones I will outline here. Acc
  • Think Hard Before Jumping From Corporate To Startup
    I talk to many people who have spent years struggling up the corporate ladder who dream of jumping ship and becoming an entrepreneur. I hasten to tell them that every job move is fraught with risk, but the move from employee to entrepreneur is on the high end of the risk curve. It’s a big jump, especially in today’s economy, so do your homework first on this
  • How Great Entrepreneurs Really Listen To Customers
    Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. Being connected to the Internet many hours a d
  • How To Test The Startup Lifestyle Before You Commit
    If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities against your dream. Without risking all your life savings, you may find that corporate desk you have as an alternative is a lot mo