Fitness Assets—A Business Fit for Growth
His idea was to create an easy to use, web-based program that assists health club and recreational facility managers gain greater control over their equipment inventory, maintenance and repairs. When Bruce first came to SCORE in 2007 his first product, Fitness Asset Manager, was under initial development and he needed help in effectively marketing his product.
Bruce’s counselor, Iain Lopata, was able to utilize his business skills and experience to help focus Bruce’s efforts and to act as a sounding board for his ideas. As Bruce said: “Iain Lopata and SCORE have been instrumental in helping us to convert an “idea” to a “business”. Without their help, we would have wasted a tremendous amount of energy, time and money. Iain serves as a mentor, educator and advocate. We can’t put a value on how much his help has been to us.”
Thanks in large part to Iain’s help, today Fitness Assets has four employees, is installed in 35 health clubs in four states and has a promising pipeline of new opportunities, with projected revenue of $250,000 in the year 2010. You can find them on the internet at http://www.fitnessassets.com.