The business was initiated in 2011 in South Elgin, Illinois and shortly thereafter Don and Dusty sought the help of SCORE, where they consulted with SCORE counselor Earl Shraiberg. Earl worked with them to develop a marketing plan, set a budget, conduct market research and generally establish sound business practices.
Within the first six months, Don and Dusty’s business–which they call “The Infield”– grew from one team to ten teams. They have since created a training facility which now employs three full-time instructors/coaches and which has expanded to include a fitness program. Don and Dusty said of SCORE’s contribution to their growing success: “SCORE walked us through every step, but was particularly pivotal in cash management. When there was little capital available for a start-up through traditional bank loans, SCORE helped us to manage cash flow through offering memberships to our customers and developing a marketing plan to quickly acquire market share.”
The Infield’s website can be found at http://www.the-infield.com/