“the modupe art gallery”—An artist’s dream realized
With the advice of her SCORE counselor, Marge Schneider, Modupe developed a strategy which involved the creation of a website (themodupeartgallery.com) and e-mails to those whom Modupe knew to be potential customers. As a result of that strategy, Modupe was soon able to sell three of her prints, and is on her way to selling much more of her artwork.
Marge Schneider’s contribution to Modupe’s growing success is best described by Modupe’s own statement to SCORE:
When Modupe Sodamade came to SCORE for advice, her desire was to plan a marketing strategy to sell her artwork. and has sold 3 prints since the opening of the website on Dec. 6th, 2008. Themodupeartgallery.com This success was achieved with the help of SCORE by timing the opening of the business to meet the holiday demands and also creating a beginning marketing strategy. SCORE helped me to turn some of my ideas into reality. They helped me to start out small by marketing to the people that I know first with effective e-mails and the appropriate e-mail address. SCORE also helped in channeling my ideas to the web (by) creating my first website. This way, all my customers or potential customers can view my work online and have effective ways to contact me through e-mail. This was all done with the help of my counselor, Marge Schneider.”