Meet Ashley Martens, owner of Three to Five a Day and Featured Business Owner at SCORE Chicago this week. Learn how she started and what tips she has for your success.
What is your company’s elevator pitch?
Three to Five a Day is all about helping companies, specifically health and wellness companies, provide knowledge to their consumers through digital marketing efforts in the form of blog posts, email newsletters, website content, and social media efforts.
This knowledge ultimately helps consumers make better choices about their food, which helps them live happier and healthier lives – three to five meals at a time.
What inspired you to start your business?
I know first hand how food can effect you, your thoughts, your mood, and your overall health and wellbeing. When your meals consistent of real, whole, nutritious foods you feel good.
On the other hand, when your meals consistent of processed foods, you don’t feel that great. I wanted to take my knowledge of food and how it effects the body and couple it with my love of writing to partner with companies who were creating healthier food options for consumers. I wanted to educate these consumers on how great they can feel and how much their health can improve if they make better food choices, healthier food choices.
It’s like the saying goes, “The food you eat can be the safest and most powerful form of medicine or the slowest form of poison.” – Ann Wigmore
Who are your clients and give an example of how you served that person or business?
My clients are health and wellness companies. Some brands I have worked with include: The Honest Bison, Paleo Scavenger Granola, Brooklyn Biltong, Smash Mallow, Palleovalley, Simple Mills, Fruigees, and Sophia’s Survival Jerky, just to name a few!
One of my clients, The Honest Bison, was working hard to educate consumers on the benefits of bison meat. Not just the health benefits of consuming bison meat, but the benefits for the environment through sustainable farming efforts. The Honest Bison team was working hard to get their delicious product out to the marketplace, but did not have the time to keep up with the company’s blog.
That is where I came in! I now work with The Honest Bison on a monthly basis to create custom blog posts that complement their digital marketing plan for the year to spread brand awareness and knowledge about how delicious (and nutritious) bison meat is for you!
What is your biggest business challenge?
My biggest business challenge is finding more clients, as well as turning project work into ongoing retainer business. To find clients in my health food niche, I have been networking and reaching out on email and social to companies that produce them.
Who is your Mentor and how they have helped you in your business?
Peg Corwin and Olga Levin have both guided me along this entrepreneurial path. They have reminded me of how much I have accomplished already and are always there for me when I have business questions. Whether it’s pricing models, client advice, or general marketing efforts, they have both been there for me every step of the way and have provided valuable advice and insight I have not been able to find anywhere else.
What advice would you give other entrepreneurs?
My advice for other entrepreneurs would be to just go for it. You will never be ready and the time will never be just right, so believe in yourself and just go for it!
What is your website for further info?
Our business mentors can help you, too!
Disclaimer: SCORE Chicago helps small business owners manage and grow their businesses. We help startups write business plans and launch. Nevertheless, our involvement should not be considered as an endorsement.